We help businesses become AI-native.
AI strategy, organizational transformation, and engineering combined to help organizations adopt AI in ways that actually work. Not experiments. Not proof-of-concepts that sit on a shelf. Real systems, real change, real results.
Our Purpose
Outcomes first. Always.
At OneNine, our purpose is clear: we help businesses become AI-native.
We combine AI strategy, organizational transformation, and engineering to help organizations adopt AI in ways that actually work. Not experiments. Not proof-of-concepts that sit on a shelf. Real systems, real change, real results.
We care about outcomes first. Clearer decisions. Faster operations. New capabilities. More capacity for the work that moves your business forward.
We founded OneNine in Laval, Quebec, because we believe the next wave of AI value creation won't come from Silicon Valley. It will come from AI embedded into the daily operations of real businesses.
How We Think About AI
We don't start with tools. We start with your business.
AI is valuable when it makes your organization more capable, not when it adds complexity. Strategy, transformation, and engineering are just means to an end. The end is simple:
AI initiatives that connect to business outcomes. Teams and processes that are ready for AI. Systems that work reliably in production.
If an AI system only works as long as we're in the room, it's not a real solution.
Everything we build and recommend aims to be understandable, maintainable, and adaptable. We design agents, not features. An AI feature suggests a response. An agent reads your incoming RFQ, extracts the dimensions from the attached 3D plan, checks it against your capabilities, calculates the cost, and drafts a quote, while flagging anything it isn't sure about for human review.
This philosophy shapes everything we do: our three-pillar model (Strategy, Transformation, Engineering), our insistence on human-in-the-loop design, our investment in compliance and governance, and our focus on adoption, because the best AI system in the world is worthless if nobody uses it.
We also believe deeply in the Quebec AI ecosystem. We're bilingual by necessity and by conviction. We understand Loi 25. We build for a market that requires privacy-first design, not as a feature flag but as a foundational principle.
What We Stand For
Our values
Courage
We have the courage to innovate, to do things differently, and to challenge the way an industry has always operated. We don't follow playbooks that were written before AI existed. We push boundaries, propose bold solutions, and help our clients lead their markets instead of reacting to them.
Autonomy
We do our homework and our due diligence before anyone has to ask. Our team takes initiative, anticipates what's needed, and goes beyond what's been requested. We don't wait to be told what to do. We bring solutions to the table, not questions.
Data-driven
Every decision is grounded in evidence, not intuition. We define success metrics before we build, instrument everything we ship, and measure outcomes after deployment. When the data says pivot, we pivot. When it says double down, we double down. The numbers guide what comes next, not opinions.
Efficient
We build the most efficient solution possible and we work efficiently to get there. Lean teams, focused scope, and no unnecessary complexity. We automate everything that can be automated and cut scope that doesn't move the needle. We ship what matters and skip what doesn't.
The Team
Built by people who've shipped AI in production.
A small, senior founding team where everyone builds. No layers between you and the people doing the work.
Josh Pineda
Co-founder & CEO
Founded his first company at 18, raised capital at 20, and led 22 engineers at a TIME100 company by 22. Before OneNine, Josh co-developed enterprise solutions with Apple, Shell, and Starbucks, shipping software to 1.4M+ daily users. He combines hands-on technical depth with the strategic instinct to know what's worth building.
David Proulx
Co-founder & CAIO
Serial entrepreneur with 20+ years building tech companies, including Bullseye AI and HoloMD, an AI platform for psychiatry. David is a recognized AI expert who leads conferences and TV shows on artificial intelligence, bringing deep domain knowledge to every engagement.